Vanta is a running app designed around a more conversational, coach-like relationship with its users. Rather than focusing purely on performance metrics, the product explores how guidance, encouragement, and ongoing dialogue can support runners over time.

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My involvement focused on early product thinking and brand direction, shaping how the app would position itself to both consumers and potential stakeholders. The brand was intentionally inviting and accessible, using a light, pastel colour palette to balance motivation with approachability.

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The work was used to articulate a clear product vision and brand narrative, helping frame the next steps for development and external conversations. The visuals played a key role in communicating intent, tone, and differentiation, providing a solid foundation for future iteration and investment discussions.